Apulia region, Italy. A young perspective on museums.
Swapmuseum is a cultural participation project, based on a mutual exchange among young people defined as “swappers” (16 – 29 years) and 65 small museums and small companies who provide financial support, as well as vouchers for the purchase of books, cinema, theatre and concert tickets. The swappers undertake activities like creating playlists for the museums, recording vlogs or designing social media posts.
The project has fostered the rejuvenation of the museums in the region through a stronger involvement of digital media.
Thanks to Swapmuseum, a new awareness of belonging and cultural participation is born in Apulia.