Florence, Italy. Off the beaten track.
The management of crowds of tourists is a key challenge in Florence. 15.9 million people visited Florence in 2019 (overnight stays) attracted by its exceptional historical, cultural and natural heritage. Most of them focus on the historic centre, which is a 5km2 area in a city of 105km2.
FeelFlorence is an app suggesting unusual itineraries in the city centre, in neighbourhoods and in the metropolitan area, bringing tourists closer to local experiences and avoiding over-tourism in central areas of the city. Thanks to a real-time detection of the presences in certain areas, the app warns tourists to avoid overcrowded destinations and better organise their stay. The app is also an integrated tool gathering information, in a single database.